Website Conversion Calculator
Understand the conversion rate of your website and how much revenue it generates compared to your traffic. This data is important for B2B and B2C businesses and we give you a calculator that helps you find out exact percentages.
How Conversion Formulas Work
Conversion to Lead Rate
This metric shows the percentage of visitors who become leads.
Formula:
(Number of Leads / Number of Visitors) × 100
Lead to Customer Rate
This percentage represents how many leads convert into paying customers.
Formula:
(Number of Customers / Number of Leads) × 100
Average Revenue per Customer
This figure shows how much revenue, on average, each customer brings to your business.
Formula:
Total Revenue / Number of Customers
Average Revenue per Visitor
This metric indicates how much revenue each website visitor generates on average.
Formula:
Total Revenue / Number of Visitors
Average Revenue per Lead
This shows the average revenue generated from each lead.
Formula:
Total Revenue / Number of Leads
Use our calculator below to easily compute these metrics for your business!
Jump to CalculatorWhy Conversion Rates Matter and How Hachly AI Can Help You Improve Them
If you're running a business, especially in the B2B or B2C space, you’ve probably asked yourself at some point, “How do I get more out of the traffic coming to my website?” This is where conversion rates come in. Think of them as a scorecard that tells you how well you're doing in turning visitors into paying customers. And the best part? You don’t have to increase your traffic to boost your revenue—you just need to convert better.
I’ve worked with multiple businesses, from car subscription services to custom rug sellers, and I can tell you firsthand how vital it is to track and optimize your conversion rate. When you know how your visitors are behaving and what drives them to take action, you can make adjustments that directly impact your bottom line.
Why Should You Care About Improving Your Conversion Rate?
Because every visitor who leaves without taking action is a missed opportunity. And we know how frustrating that can be. Improving conversion rates means more leads, more sales, and ultimately, more revenue. It’s not just about throwing more traffic at the problem; it’s about making every visitor count.
Example Conversion Rates Breakdown
Conversion to Lead Rate
(Leads / Visitors) × 100
Percentage of visitors turning into leads
Lead to Customer Rate
(Customers / Leads) × 100
Percentage of leads turning into paying customers
Average Revenue per Lead
Total Revenue / Number of Leads
How much revenue each lead brings
Average Revenue per Visitor
Total Revenue / Number of Visitors
How much revenue each visitor brings
How Hachly AI Can Help
At Hachly AI, we take a more personal, proactive approach. Imagine having a friendly, intelligent sales agent on your website—one that’s always available, understands your visitors’ needs, and guides them towards becoming a customer. That’s exactly what we offer. Our AI engages visitors in real-time, answers their questions, and helps them move forward, whether it’s booking a call, downloading a lead magnet, or even making a purchase. It’s like having a sales team that never sleeps!
Understanding Your Metrics
Conversion to Lead
This metric shows the percentage of visitors who become leads. A higher percentage indicates that your website is effective at capturing visitor information and generating potential customers.
Lead to Customer
This percentage represents how many leads convert into paying customers. It's a crucial indicator of your sales process effectiveness and the quality of your leads.
Average Revenue per Customer
This figure shows how much revenue, on average, each customer brings to your business. It's useful for understanding the value of your customers and can guide customer acquisition strategies.
Average Revenue per Visitor
This metric indicates how much revenue each website visitor generates on average. It's a good overall measure of how well your website converts traffic into revenue.
Average Revenue per Lead
This shows the average revenue generated from each lead. It can help you understand the quality of your leads and the effectiveness of your lead nurturing process.